identity. An endorsement uses personal praise from the endorser, usually a stereotype or famous person, to relate the product to the audience. A narrative technique uses a sequential illustration, a panel and balloon format, photojournalism, or a single story-telling picture to get the idea across. Association is a real key catcher, because the reader associates a product with an appealing ambiance. Inversion puts a twist on the product serving a different purpose. When a designer attaches an emotional appeal to the design, all strategies of persuasion are involved. Compassion catches the reader such as the emotional appeal. They feel obligated by their own feelings toward an advertisement. In todays market sex appeal is what many companies want. It is a key force in human relationships. Fantasy uses emotional responses related to and guided by preconscious and even unconscious levels of the mind. For example the designer might put people on flying carpets while drinking the companys brand liquor. Fear is very persuasive and carries a lot of abuse to the consumer. Dimensional design gives the illusion of three dimensional, so what the consumer sees is what they get. Packaging attracts the designer and consumer (Hurlburt 42). The designer will often incorporate different forms as well as graphics on the packaging to attract a consumer. All those examples have different methods of getting the businesss ideas out. They all communicate differently. There is a lot of skill in getting a quality product across to an audience. A designer has to have years of experiences behind him to understand and complete the process of any project. It all starts with information. The designer has to know the needs of the client. When is the project needed? A week, a month, a year? If you know the date, then you can make other due dates for the tasks of the project, a photographer or ordering supplies. What is the clients line of business, and where do they ...
