n stay and relax, while listening to good music.PROMOTION STRATEGYWe promote rock music, sports, and more rock music. The universal appeal of music has never been higher. A high growth area such as Phoenix has a annual influx of new residents from many other parts of the country including California, Colorado, and all of the Sunbelt region. This trend is true to the whole Sunbelt region when we decided to grow and expand our facilities.Many new residents and many existing ones are everyday listeners of rock music; they also tend to watch sports. Fantasy ROCK is a place that provides these utilities. Each patron can watch his or her favorite music video playing, or catch a sports game score on another television. The enabling technology is the benchmark for Fantasy ROCKAdvertising budgets and sports event promotion is an on-going process of management geared to promote the brand name and keep Fantasy ROCK at the forefront of the music theme establishments in each local marketing area.MARKETING PROGRAMSFantasy ROCK will create a identity oriented marketing strategy with executions particularly in local media. Radio stations, print ads, and in-store promotions are ways that the store will gain a bigger customer base which will later allow us to expand and then duplicate the same adds for the new store. SALES STRATEGYThe sales strategy is to build our current location up to a gross income from $3 to $5 million in sales. Once this is done we will take the profits of the store and add another store in a new location. The controls, and management would all stay the same. A few music changes and local area market surveys will produce what that local area market will want. Once our store reaches a $3.5 million mark is will be considered mature. This will indicate the proper time is to expand. SALES FORECASTThe following chart shows the rapid sales increase for our location in only its first twelve months of operation.The two million dollar sale...
