would be most beneficial for them. This enables clients to benefit from suggestions regarding the services and products in a manner to complement their skin type and individual needs. They also have access to information on home treatment taught by professionals at the spa.Competitive Pricing - All products and services will be very competitively priced in comparison to spas in the St. Louis market.Market Trends & Growth PotentialThe day spa industry market is experiencing a tremendous growth spurt. The industry is expected to realize a rapid increase over the next five years. This is primarily due to the increased awareness of the health benefits associated with the industry. This growth also comes from more and more individuals seeking a variety of forms of stress release and alternative medicine. More people are turning to homeopathic medicines and the use of herbs and essential oils to treat ailments instead of a typical visit to the doctor’s office. This could be because of the increasing costs of medical care. It could also be due to the ineffectiveness of many medical treatments including antibiotics. Day spas typically teach individuals how to accomplish total mind and body health with the implementation of natural elements into their daily routine. Another factor that could be affecting this growth is the increased number of men that are also taking a stronger interest in their mental and physical health. Prior to 1990, less than 20% of the targeted males had even been to a day spa. This percentage has been rapidly increasing. In 1999, according to Maxim magazine, over 50% of young businessmen have a health routine that includes a regular visit to a day spa for a massage. The outlook for this market is very prosperous. It is still in its growth stage and market projections have determined that it will continue to be in this stage for quite some time.Marketing MixIn brief, our marketing mix is comprised of these...
