approaches to pricing, distribution, advertising and promotion, customer service, and product offering.Pricing--The pricing structure will be one that is extremely competitive with other spas. We will offer many discounts for multiple services. For example, the price for a Relaxing Facial is $30 and an Aromatherapy Full Body Massage is $50 per hour. If a client wishes to receive both services, a 5% discount will be applied. If three or more services are performed, a 10% discount will be applied. Our base prices alone are over 20% lower than our competitors. This is one of our key advantages. Distribution: All beauty products and services will be distributed at the spa. We will be developing a website in which customers can purchase products and gift certificates. Advertising and Promotion: We will be placing fliers and brochures at businesses and health clubs in the area. We will be placing ads on bulletin boards of local universities. We will also be placing ads at many of the apartment complexes in Maryland Heights. This is where the majority of our target market lives. The ads will include coupons for discounted or free services in an effort to build an initial client base. Our research has shown that word of mouth is the best advertising for this type of business. We will also ask clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to the new clients who have been referred. There are plans for a drawing that will offer a free trip to, say, Cancun. A client would simply refer new clients to us, and we will place a card in a box for each client he or she brings. The more they bring, the more chances they have of winning the trip.Customer Service: All of our employees have been highly trained. Since this is a service industry, unsurpassed customer service will be our primary goal. This aspect, among others is what will set us...
