apart from our competitors. We will strive to offer superior service that will make our clients desire to return. Each customer will be assigned to a specific technician in the spa. This will encourage a strong employee-client relationship. This type of dedication and customer loyalty will keep our clients returning and referring friends and family.Service/Product Offering: The following is a brief list of the services and products that will be offered at the spa: oFacials and Skin Care Treatment: European, corrective, therapeutic, and relaxing. Glycolic Acid and acne treatments.oNail services: Sculptured manicures, pedicures, and paraffin treatments.oTotal Body Treatments: Full body massage, body wraps, reflexology treatments.oCourses/Training: Stress relief and stress management courses, training on the benefits of Aromatherapy and home uses of essential oils, dietary and nutritional training, and yoga classes.oBeauty Products: Full skin care line of facial and body products, herbs, and essential oils.Target MarketOur target market is primarily the Maryland Heights' residents and employees. This is a young market with a great deal of potential. It consists of the following three groups:Young Business Women: This group makes up the majority of our target market. There are a significant number of young women (22-35 yrs old) that live and/or work in Maryland Heights. We will be advertising by placing fliers at local grocers, bars, restaurants, etc. with ads that stress the benefits of relaxing and self-indulgence at our spa. Location will be are primary advantage. This group most likely has been to one of our competitors. We will key in on the fact that we are "right around the corner". We will also have spa packages available for "the busy business woman".Homemakers, College Students, Service Industry Professionals (bartenders, servers, beauticians, etc.), Other Industries: This group makes up a quarter of our tar...
