of financing plans of available to persons employed to different sectors. They offer regular workers 30% down, with 6 years to pay at 23% interest per annum. Civil servants pay 20% down, 5 years to at 20% interest per year. Sandals employees, Police and pastors are offered 20% down with 6 years to pay and 17% interest. Staff members are offered 10% down with unlimited time to pay and no interest (Wedderburn – Mack D’s). This is another factor that salespersons utilize a whole lot when marketing their cars to consumers (Wedderburn – Mack D’s). Consumers tend to react in a positive way towards the various financing plans that Mack D’s offers. Customers tend to make up their minds when the financing plans are put forward. They tend to view it as a bargain. This is expressed especially by police and civil servants as with their limited resources they are able to purchase a vehicle because of the plan (Wedderburn – Mack D’s).However, in the case of New Line Motors, a special part of their financing plan that their salespersons tend to stress on is, the fact that they offer trade-ins to customers. When a customer who drives a car wants to purchase another car, they have the option of trading in their car, getting it valued by New Line and then paying the balance of the other car (Mitchell – New Line).The features of the cars are another factor that salespersons stress on when marketing their vehicles. This factor goes hand in hand with the reasonable price they offer for their vehicles. They market the features of the car alongside the price of the car so that consumers get the feeling of receiving great value for money. Salespersons try to sell the features to the car so that customers can get what they want and more in a car (Mitchell – New Line).Salespersons also make mention of the after sales services that are offered by the firm (Wedderburn - Mack D’s). Mack D&#...
