approximately 6,500 buildings in Europe and 100s-of-millions of personnel residence. Broadband SATCOM connectivity will allow T-1 data for instantaneous video teleconferencing for business, government, and personal Internet video conferencing. Worldcom plans on targeting individual, commercial businesses, and local government users. Worldcom recognizes the most progressive companies can benefit from a renewed focus on the most precious commodity: customers. In todays open European community, we intend to in-trench ourselves in the market and prepare for the competition. When competition targets our customers, their dialtone will be identical to ours. We plan on taking steps to "competition-proof" our service area, by researching our customers. We will use “target marketing” by knowing the customers. How old are they? Where do they live? What are their interests, concerns, and aspirations? Knowing the answers to questions like these gives us insight into the marketing approaches most likely to appeal to our target customers--and whether we are shooting for the right customer in the first place! Building customized communications services to specific customer groups, communicating these offers effectively, and training/motivating employees to provide value to customers.Worldcom employees will be trained with the following agenda in mind: Public Relations and Marketing Planning Press Kits/News Releases Publicity Campaign Management Speakers Bureau Coordination News Angle Strategy Media Relations Development Group Facilitation Marketing Materials Development Creation Consultation for the customer Promotional Events Development and Coordination Coordination WritingWe intend on using “brand identity” establishment, maximizing media coverage on television, radio, Internet, professional publications, and magazines. Tar...
