ndividual without a formal position who guides the opinions, and influences of the members. These individuals are people who others trust, and who keep on top of situations. Opinion leaders serve a key communication function by influencing opinion formation and attitude change.RecommendationThis section of the organization seems to have only one problem that is apparent. They simply need to be cautious of the bridges, and remember to include the isolate more. The bridges pose a threat of distorting any information that comes through them. Since this fraternity has a very good communication to all of its members, this could cause some members to receive false information. This could cause inefficiency and turmoil in the fraternity.By leaving out the isolate the organization is losing out on valuable information. It has been said best that two heads are better than one. Having an isolate is leaving out an extra head (in other words, an extra thought).ConclusionFrom within the members questioned, they all seemed to name each other. This might have been partially due to the segregation of the ten during the questioning. It may have left them to feel as if they had to choose someone from within the ten. The group basically broke down into two small cliques; one opinion leader, two bridge members, and one isolate (SEE FIG. 2). Although the group had two separate cliques, they both seemed to turn to one person for their views. This was even found in the communication of the isolate. If more members of the organization were brought into this study, I feel that perhaps this group could even be considered to be a clique itself as a whole. This instrument’s results support a conclusion stated earlier in another section. That being that most of the information within this network is spread well through the members. The isolate may only receive communication back from one person, but it is the opinion leader. Since there are on...
